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What is AIDA ?

I have no idea, when I heard first time about AIDA in year 2005. I understand that it is more used in Ad world.

A.I.D.A Means Attention, Interest, Desire, Action

Attention: Capture your stakeholder / team / business attention right away, with a riveting photo and headline. Exceptional dash boards/ reports showcase headlines and images that work together.

Interest: If you handle your team properly, their inputs (generated out of interest ) isn't nice ? May be wrote a good headline in your email , likely they'll be intrigued and continue reading. Your email where you can isolate a fear, problem, concern or need of theirs.

Desire. Make them want what you have. Pose your solution to the aforementioned problem. Build your case.


 

Action. Finally, tell your audience what to do. After all they action ( Do it ) now !!


 

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